# STEM STUDIO — fictional website concept brief

**Status:** illustrative project for The Brand Media’s service demonstration; not a real client.

- **Audience:** people who want to understand a fictional neighborhood florist’s style and how to request an arrangement.
- **Page goal:** demonstrate a clear one-page structure: introduce the brand, show sample offers, establish a point of view, answer common questions, then guide visitors to a next step.
- **Primary action:** explore the concept; secondary action returns to The Brand Media’s inquiry form.
- **Scope:** one responsive page with five content sections (hero, imagined collection, brand story, service path, FAQ). No checkout, order form, booking, live inventory, or customer data collection.
- **Visual direction:** calm editorial typography, pale background, botanical photography direction, restrained blue accents.
- **Supplied concept assets:** AI-generated website visual direction only. No client imagery or real product facts.
- **Copy rules:** brand, products, and descriptions are fictional. Do not imply real arrangements, prices, availability, delivery, client work, or business results.
- **Deliverables represented:** navigable website concept, responsive styles, fictional content, visible concept disclosure, accessible section headings, and links back to the agency.
- **Real Website Starter scope:** $350 one-time; one page, up to five sections, built from the customer’s supplied logo, copy, and photos; one revision round; expanded scope quoted separately.